It was this month in 1959 when a nightclub opened its doors in the quiet city of Aachen, West Germany, and a small revolution in music took place. The Scotch-Club was similar to many restaurant-cum-dancehalls of the time, with one exception: rather than hire a live band to provide the entertainment, its owner decided instead to install a record player. The immediate effect on the clientele was anticlimactic, and the innovation might have failed altogether, had it not been for a young reporter who was covering the opening night. Fuelled by whiskey, Klaus Quirini impulsively stepped up to the decks and galvanized the bored crowd by selecting and introducing each of the records. In doing so, he later claimed to have become the world’s first ever nightclub DJ.
More interestingly, the Scotch-Club appears to be one of the earliest recognizable examples of a modern disco. There were DJs before, of course—evidence for the terms disc jockey, deejay, and DJ goes back to radio presenters of the early 1940s—but Quirini’s quick thinking located the activity on the dance floor in a new form of venue-specific, DJ-mediated live entertainment.
Discotheque entered the English language at around the same time that the Scotch-Club was refining the concept. There were discothèques before 1959, but of a different sort: the word is a borrowing from French meaning a ‘library of phonograph records’, formed after bibliothèque. This was already current in English in the 1950s, and the French version was being used as a proper name by various nightclubs in Paris, where dance halls had resorted to playing records publicly as a result of restrictions imposed during Nazi occupation in the early ‘40s. The name naturally became associated with the actual venues themselves, and the English sense of ‘a nightclub’ arrives in this context in a 1960 magazine article about the Left Bank:
New words often inspire a period of heady inventiveness during their first surge of popularity, and people were quick to play with discotheque. In America, where Parisian style dominated the haut monde, it was immediately compounded by the press, who raved about the European discotheque trend for discotheque dancing. The world of fashion was particularly taken, one newspaper coining a rare adjective to describe a racy see-through outfit as ‘definitely discotheque’.
Then, in the summer of 1964, a short sleeveless dress known as the discotheque dress enjoyed a brief craze. It was designed to allow freedom of movement while dancing (ideally in sultry Left Bank clubs), and for a brief moment, before the ‘nightclub’ sense of the word prevailed, the dress itself was simply called a discotheque:
Which raises the intriguing possibility that for a short time in the early sixties, women might have gone out to dance in discotheques wearing discotheques.
This curious double meaning is a good example of the sort of excited confusion that can attend the birth of a new word, when various usages jostle for attention. Adding to the mix was the coincidental shortening of discotheque to disco, so that the discotheque dress correspondingly slimmed down to both disco dress and disco—especially among the ‘fashion-hep’ (or ‘hip’):
Swinging into view in this form, it provides the earliest evidence yet found for our word disco, and it isn’t until two months after this quote that the sense of ‘a nightclub’ is attested:
So, was a disco really a dress, before it was a nightclub? This isn’t such an incredible idea: the term discotheque dress is cumbersome and benefits from abbreviation, so it’s plausible that it inspired the simplified disco dress, which went on to influence a more general use of disco. But this progression seems overly deliberate. It’s far more likely that there is undiscovered evidence out there somewhere for disco being used to mean ‘a nightclub’ before it meant ‘a dress’.